Search engine friendly websites play a key role in successful business growth. Designing a website requires visualization from user's point of view. But sometime we try to copy our competitor website design and a result it may harm from both SEO and user point of view.
Some of web design mistakes that can harmful ranking are:
1. Using many tables in Layout: Using tables while designing a website make not only the design complicated, but it is also difficult to maintain. User often find out it difficult to read from left to right and top to bottom. The situation even gets worse when nested tables are used. HTML5 advocate avoiding tables while designing website page layout. Though maintaining tables with CSS is easier but nested tables takes more loading time.
2. Large Scrolling Amount: Use of scrolling depends on the goal of the website designing for a business. Infinite scrolling can prove beneficial where structure of website is flat and the main goal of website is to continuously stream content. But if the website is designed with the goal to help user to compare choices or find a specific task, it can be harmful in such cases. Thus a large amount of scrolling is a bad choice for websites that focused on specific task fulfillment activities.
3. Longer Loading Time: Lazy loading does not allow images to load until the user clicks on that particular part of page. This also leads sometime the spiders not being able to index the content of web page and avoid indexing of rest part i.e non visible content part will not be indexed and thus it proves harmful for search engine ranking.
4. Mobile Unfriendly Design: Mobile has now become an important part for not only human beings but also for business. People use mobile to surf internet and thus it is essential to make mobile friendly websites design. With introduction of Google's mobile algorithm, websites that lacks mobile friendly design get hit in ranking results. A responsive website design allows it to run on all type of devices such as Iphone, android etc.
5. Parallax Design: Parallax design is most suitable for websites with one page of content, images. But if the website has images with textual content, it may lead to poor SEO ranking. Parallax websites often takes longer time to load and it may be case that user leave the website before the page load.
So, while designing websites keep the above points in mind to get better visibility and more visitors as well as good ranking in search results.
Some of web design mistakes that can harmful ranking are:
1. Using many tables in Layout: Using tables while designing a website make not only the design complicated, but it is also difficult to maintain. User often find out it difficult to read from left to right and top to bottom. The situation even gets worse when nested tables are used. HTML5 advocate avoiding tables while designing website page layout. Though maintaining tables with CSS is easier but nested tables takes more loading time.
2. Large Scrolling Amount: Use of scrolling depends on the goal of the website designing for a business. Infinite scrolling can prove beneficial where structure of website is flat and the main goal of website is to continuously stream content. But if the website is designed with the goal to help user to compare choices or find a specific task, it can be harmful in such cases. Thus a large amount of scrolling is a bad choice for websites that focused on specific task fulfillment activities.
3. Longer Loading Time: Lazy loading does not allow images to load until the user clicks on that particular part of page. This also leads sometime the spiders not being able to index the content of web page and avoid indexing of rest part i.e non visible content part will not be indexed and thus it proves harmful for search engine ranking.
4. Mobile Unfriendly Design: Mobile has now become an important part for not only human beings but also for business. People use mobile to surf internet and thus it is essential to make mobile friendly websites design. With introduction of Google's mobile algorithm, websites that lacks mobile friendly design get hit in ranking results. A responsive website design allows it to run on all type of devices such as Iphone, android etc.
5. Parallax Design: Parallax design is most suitable for websites with one page of content, images. But if the website has images with textual content, it may lead to poor SEO ranking. Parallax websites often takes longer time to load and it may be case that user leave the website before the page load.
So, while designing websites keep the above points in mind to get better visibility and more visitors as well as good ranking in search results.
