It's vital to think about the entire user experience when you're creating your title and description tags, in addition to optimization and keyword usage. Most of the people always have some sort of confusions about usage of keywords in title and description tags because both the tags are important for ranking factor as per Google. The title and description element of a web page meant to be an accurate and succinct description of a page's content for SEO purpose. Let's discuss some important facts about the title and description tag for SEO Purpose.
Keyword Order
Order of the keywords in title and description tags are very much important because Google works like considering first word as important and then rest of the words in decreasing order. Let us understand this with an example; suppose if your keyword is "taxi service in Chandigarh" then Google will give the priority to taxi then service and so on. All this works on the search engine results page (SERP) basis.
Keywords/Key-phrases
It is bit harder to rank the website with keywords than key-phrases. Key-phrases is the composition of the keywords. For example the key-phrase is "taxi service Chandigarh" and it is the composition of keywords {taxi-keyword1}{service-keyword2}{Chandigarh-keyword 3}. So it is better to rank the website with key-phrases than simply with keywords.
Prioritize Important Stuff
Search engines have their limits to usage of characters in title and description tags. So it is better to use all your important stuff first and then you can use your brand name at the last.
Use No. In Title Tag
Google always give priority to usage of numbers in these tags to try to use the numbers like "3 ways to design a website" because they will have more click rate than simply "ways to design a website".
Keywords Repetition
Keywords repetition in the tags has no more importance as per Google, because it recognizes the variations and usage of keyword more than twice might lead to penalty for keyword stuffing.
Keyword Order
Order of the keywords in title and description tags are very much important because Google works like considering first word as important and then rest of the words in decreasing order. Let us understand this with an example; suppose if your keyword is "taxi service in Chandigarh" then Google will give the priority to taxi then service and so on. All this works on the search engine results page (SERP) basis.
Keywords/Key-phrases
It is bit harder to rank the website with keywords than key-phrases. Key-phrases is the composition of the keywords. For example the key-phrase is "taxi service Chandigarh" and it is the composition of keywords {taxi-keyword1}{service-keyword2}{Chandigarh-keyword 3}. So it is better to rank the website with key-phrases than simply with keywords.
Prioritize Important Stuff
Search engines have their limits to usage of characters in title and description tags. So it is better to use all your important stuff first and then you can use your brand name at the last.
Use No. In Title Tag
Google always give priority to usage of numbers in these tags to try to use the numbers like "3 ways to design a website" because they will have more click rate than simply "ways to design a website".
Keywords Repetition
Keywords repetition in the tags has no more importance as per Google, because it recognizes the variations and usage of keyword more than twice might lead to penalty for keyword stuffing.
